What’s the story?
The Entrepreneur Lifestyle Academy was officially created in March 2017 after years of observations, consultations and work with both entrepreneurs and organisations. A pattern occurred and was observed as the co-founders worked with clients to help them start and grow businesses: many people, some many years into their business, were struggling and the main reason was not due to lack of funds, but rather that they wanted to only execute their work and not have to do all the other things that come along with being in business for oneself.
Over that time, they also noticed another pattern: many of the staff working to develop entrepreneurial or small business programs, hired at entrepreneurship centres or delivering programs to help support entrepreneurs had not been entrepreneurs themselves, and therefore did not fully comprehend its realities. This is how the academy was created.
Three words for a slogan?
Much time was dedicated to identifying the right components to best represent the Entrepreneur Lifestyle Academy. It was determined that three words would best describe us:
UNDERSTAND the mindset, the way of thinking that entrepreneurs use;
CHOOSE the culture, all of the little things that make entrepreneurship so wonderful;
LIVE the lifestyle, a lifestyle that influences all aspects of your life.
You will also notice that there is a tagline below the name in our logo: More than a job. It’s a way of life. We purposefully did this to continue to drive the point home that being an entrepreneur, owning and operating a business, is more than just a job we get paid to do. It becomes who we are, it becomes our focus and it goes far beyond what we might regularly do for a job. This is an important mindset shift that needs to occur, which is why it was included directly into the logo.